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Sendinblue Review 2026: Is It Right for Your Email Marketing?

Sendinblue offers a versatile email marketing platform tailored for small and medium-sized businesses (SMBs) seeking affordable automation and campaign tools. Launched in 2012, it powers over 80,000 accounts and handles 100 million emails daily.

Important update: Sendinblue rebranded to Brevo in 2023. This review covers the core Sendinblue experience, with many features carrying over seamlessly.

Ideal for budget-conscious teams needing email sends, SMS, CRM basics, and simple automations—without enterprise complexity.

Key Comparison Criteria

We evaluate Sendinblue across core factors for B2B email platforms: pricing, usability, features, deliverability, and support. Scores out of 10.

Pricing

  • Free plan: Unlimited contacts, 300 emails/day.
  • Starter: $25/month (20K emails).
  • Business: From $65/month (unlimited emails, advanced automation).
  • Cheaper than Mailchimp for high-volume sends.

Ease of Use

  • Quick signup and intuitive dashboard.
  • Drag-and-drop editor assembles campaigns in minutes.
  • Beginner-friendly, minimal learning curve.

Core Features

  • Email builder with 65+ templates.
  • Segmentation by behavior, demographics.
  • Automation workflows for welcomes, abandons.
  • SMS, transactional emails via SMTP.
  • Forms, landing pages (paid plans), live chat.
  • Built-in CRM for contact tracking.

Deliverability and Analytics

  • Auto hard-bounce removal.
  • Click maps, geo-tracking, A/B testing.
  • Google Analytics integration.

Support

  • 24/7 email/chat (paid plans).
  • Extensive docs, no phone for free tier.
FeatureSendinblueMailchimpActiveCampaign
Free Plan Emails/Day300500None
Starting Price$25/mo$13/mo$29/mo
Automation DepthBasicModerateAdvanced
SMS IncludedYesNoAdd-on
Built-in CRMYesNoYes
Best ForSMB BudgetCreativesAgencies

Recommendations

Best for:

  • SMBs sending 10K-500K emails/month.
  • Teams wanting all-in-one (email + SMS + CRM) under $100/month.
  • E-commerce with transactional needs.

Avoid if:

  • Enterprise-scale (lacks advanced reporting).
  • Complex multi-channel journeys (try Klaviyo).
  • Heavy customization (ActiveCampaign excels).

Alternatives:

  • Mailchimp: Simpler editor, higher costs at scale.
  • ActiveCampaign: Superior automations, pricier.
  • Brevo: Updated Sendinblue interface with refinements.

Start with the free plan to test contacts and daily limits.

Final Verdict

Sendinblue scores 8.5/10 for SMBs. Strong value with reliable tools, though automations lag power users. Switch to Brevo for the latest UI. Recommended for cost-effective email growth—sign up free today.

FAQ

Is Sendinblue free to use?

Yes, the free tier supports unlimited contacts and 300 daily emails. Upgrade for more volume.

What happened to Sendinblue?

It rebranded to Brevo in 2023, enhancing the platform while keeping core features intact.

Does Sendinblue have a drag-and-drop editor?

Yes, it’s user-friendly with templates, A/B testing, and responsive designs.

Can I send SMS with Sendinblue?

Absolutely, integrated SMS campaigns start on paid plans.

How’s Sendinblue deliverability?

Excellent, with bounce management and high inbox rates for clean lists.

Sendinblue vs. Mailchimp: Which is cheaper?

Sendinblue wins for high-volume sends; Mailchimp for low-volume design focus.

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Published: | Updated: | Category: email marketing