Need a quick shortlist? Compare top email tools by pricing, fit, and free plan.
Moosend Pricing: Affordable Plans for Email Marketing in 2026
Moosend delivers budget-friendly email marketing with a straightforward pricing model based on subscriber count. SMBs favor it for unlimited email sends across all paid tiers, plus built-in automation and landing pages. Plans scale from 500 contacts at $9/month up to enterprise levels, with discounts for longer commitments making it competitive.
A 30-day free trial includes 1,000 subscribers and unlimited sends, letting you test Pro features without commitment. Annual billing saves 20%, while bi-annual offers 15% off. Nonprofits qualify for an extra 25% reduction.
Moosend Pricing Tiers Breakdown
Moosend’s Pro plan covers core tools like drag-and-drop editors, 100+ templates, workflows, and 40+ integrations (e.g., WooCommerce, Magento). No add-on fees for sends or basic automations—pay only for contacts.
Here’s the monthly Pro pricing:
| Subscribers | Monthly Price | Annual Price (20% off) |
|---|---|---|
| 500 | $9 | $7 |
| 1,000 | $16 | $13 |
| 2,000 | $24 | $19 |
| 5,000 | $48 | $38 |
| 10,000 | $88 | $70 |
| 25,000 | $160 | $128 |
| 50,000 | $315 | $252 |
| 100,000+ | Custom | Custom |
Supports up to 1 million contacts at higher custom rates (around $5,840/month for top tiers). Enterprise adds dedicated IPs, SSO, unlimited users, and priority support—priced per negotiation.
Moosend+ allows Pro users to bolt on select Enterprise features, like advanced analytics, for extra fees.
Comparison Criteria for Moosend Pricing
Evaluate Moosend against rivals using these key factors:
- Unlimited Sends: Included in Pro—no overage charges, unlike Mailchimp’s tiered limits.
- Subscriber Scaling: Linear pricing; costs rise predictably without feature gates.
- Feature Inclusion: Automation, forms, and landing pages standard; beats ActiveCampaign’s base plans.
- Discounts and Trial: 20% annual savings + generous 30-day trial outpace ConvertKit’s offerings.
- Enterprise Value: Custom options with deliverability tools suit mid-market better than Brevo’s basics.
- Total Cost: Low entry ($9) with high limits (1M subs) yields best ROI for growing lists under 50K.
Pricing Comparison Table
| Feature/Plan | Moosend Pro (10K subs) | Mailchimp Essentials | Klaviyo Standard |
|---|---|---|---|
| Monthly Cost | $88 ($70 annual) | $77 | $60 |
| Unlimited Emails | Yes | No (500K/month) | Yes |
| Automations | Unlimited | Basic | Advanced |
| Landing Pages | Yes | Extra fee | Yes |
| Integrations | 40+ | 250+ | Ecom-focused |
| Trial | 30 days | 14 days | 14 days |
Moosend wins on simplicity and unlimited core tools for most SMBs.
Recommendations
- Startups/Solo (under 2K subs): Pro at $9–$24/month. Unlimited sends handle growth without surprises.
- SMBs (5K–25K subs): $48–$160/month. Leverage workflows and ecom tracking for revenue automations.
- Scaling Teams (50K+): Enterprise for dedicated support and IPs. Add Moosend+ for flexibility.
- Nonprofits: Stack 25% discount on annual for maximum savings.
- Switch if you need 250+ integrations (pick Zapier-heavy tools) or phone support standard.
Always calculate based on active subscribers—Moosend bills only engaged contacts.
Final Verdict
Moosend pricing stands out for value: cheap entry, unlimited sends, and full features from day one. Ideal for cost-conscious SMBs scaling to 50K+ lists. Skip if you demand agency-level SSO out-of-box. Start the free trial to confirm fit—strongest budget pick in email marketing.
FAQ
Does Moosend have a free plan?
No permanent free tier, but the 30-day trial gives full Pro access for 1,000 subs and unlimited emails.
What discounts are available?
15% for bi-annual, 20% annual, plus 25% for nonprofits. Pay upfront for biggest savings.
Is Moosend cheaper than competitors?
Yes for unlimited sends under 50K subs—often 20–50% less than Mailchimp or ActiveCampaign equivalents.
How does billing work?
Monthly or prepaid annual/bi-annual. Charged by active subscribers only; no send-volume fees.
Can I upgrade anytime?
Yes, seamless upgrades prorated daily. Enterprise requires sales contact for 100K+ lists.
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Pricing
Need a quick shortlist? Compare top email tools by pricing, fit, and free plan.