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MailUp Review: Features, Pricing, and Performance for B2B Teams
MailUp delivers robust email marketing tools with SMS support for scaling businesses. Launched in 2003, it powers multichannel strategies for over 10,000 users, from startups to giants like Walmart. This review tests its editor, automation, pricing, and support to guide your selection.
Quick Summary
- Starts at €43/month for email plans with unlimited contacts and sends; SMS credits from €64 per 1,000.
- Multichannel workflows blend email and SMS.
- Intuitive drag-and-drop builder with 200+ responsive templates.
- Solid integrations and responsive support on premium tiers.
- Ideal for volume senders needing simple multichannel tools.
Our Comparison Criteria
We evaluate platforms on usability, features, pricing value, integrations, automation depth, and support speed. MailUp scores high on unlimited sending and multichannel ease but lags in advanced analytics depth.
| Criteria | Rating (out of 5) | Key Strengths | Areas for Improvement |
|---|---|---|---|
| Usability | 4.5 | Beefree drag-and-drop editor; real-time previews | Limited advanced customization |
| Features | 4.2 | 200+ templates; A/B tests up to 5 variants | Basic reporting tools |
| Pricing Value | 4.0 | Unlimited sends; flexible SMS add-ons | Higher entry for light users |
| Integrations | 4.3 | 24 native + Zapier | No deep eCommerce natives |
| Automation | 4.1 | Email/SMS workflows | Fewer triggers than rivals |
| Support | 4.0 | Phone/email on Plus+ plans | No 24/7 live chat |
Pricing Breakdown
Email plans scale by sends, not contacts—all unlimited. Add SMS credits separately. Free 15-day trial available.
| Plan | Monthly Price (€) | Key Limits | Best For |
|---|---|---|---|
| Starter | 43 | 6,000 sends/month | Small teams |
| Pro | 83 | 20,000 sends/month | Growing lists |
| Plus | 163 | 100,000 sends/month | High-volume B2B |
| Enterprise | Custom | Unlimited sends | Agencies/enterprises |
SMS: €64/1,000 credits. No long-term contracts.
Standout Features
Editor and Templates
Build campaigns six ways: prebuilt templates, blank canvas, HTML import, ZIP uploads, URL pulls, or RSS feeds. Beefree editor offers blocks for text, images, buttons, videos, GIFs, and more. Inline editing, 100+ fonts/icons, and drag-reordering simplify design. Merge tags enable personalization; “display conditions” add dynamic sections based on custom fields.
Preview desktop/mobile views instantly. Structure viewer outlines layouts with guides. Undo history tracks changes.
Automation and Multichannel
Trigger email/SMS sequences across channels. A/B test up to five variants for opens/clicks. Responsive templates ensure mobile optimization.
Integrations
Connect natively to 24 apps like WordPress, Zapier (for 5,000+ tools), CRMs, and eCommerce. Sync leads seamlessly.
Customer Support
Email support on all plans; phone/chat from Pro upward. Responses average under 2 hours. Knowledge base covers setup and troubleshooting.
Recommendations
- Choose MailUp if: You send high volumes, need SMS alongside email, and want a no-fuss editor. Perfect for agencies or B2B with unlimited lists.
- Look elsewhere if: You require AI content generation, deep segmentation, or low-cost starter plans under $30/month. Consider Brevo for basics or Klaviyo for eCommerce focus.
- Start with the trial for 10,000+ contact imports.
Final Verdict
Pros:
- Unlimited contacts/sends scale effortlessly.
- Multichannel automation boosts engagement.
- Beginner-friendly editor saves time.
Cons:
- SMS pricing adds up quickly.
- Reporting lacks granular insights.
- No free tier beyond trial.
Overall: 4.2/5. Strong for multichannel B2B growth—reliable and straightforward.
FAQ
Is MailUp good for high-volume sending?
Yes, unlimited contacts and tiered send limits handle enterprise scale.
What editor does MailUp use?
Beefree drag-and-drop with WYSIWYG previews and dynamic personalization.
Does MailUp support SMS marketing?
Yes, buy credits separately for combined email/SMS campaigns.
How much does MailUp cost?
From €43/month; unlimited lists, pay per sends/SMS.
Can I integrate MailUp with Zapier?
Yes, plus 24 native connections for CRMs and sites.
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Pricing
Need a quick shortlist? Compare top email tools by pricing, fit, and free plan.