Need a quick shortlist? Compare top email tools by pricing, fit, and free plan.
MailerLite Pricing Guide: Plans, Costs & Competitor Breakdown
MailerLite delivers simple, subscriber-based pricing for email marketing tools. No hidden fees—just pay for the contacts you need. Choose from a generous free tier or paid plans starting at $10/month. Annual billing saves up to 10-20% on all options.
Key perks include unlimited emails on paid plans, drag-and-drop builders, automations, and integrations. Perfect for startups to mid-sized teams scaling campaigns.
MailerLite Plans Breakdown
Free Plan
- Up to 500 subscribers.
- 12,000 emails per month.
- Basic automations, landing pages, forms.
- 1 user account.
- Email support.
Ideal for testing or low-volume lists.
Growing Business Plan
- Starts at $10/month (500 subscribers).
- Unlimited emails and sends.
- 3 users, 24/7 email support.
- Templates, A/B tests, eCommerce blocks.
- Unlimited landing pages, popups, sites.
Scale pricing by subscribers: $15 (1K), $39 (5K), up to $289 (50K).
Advanced Plan
- Starts at $20/month (500 subscribers).
- Everything in Growing Business.
- Unlimited users.
- Custom HTML, advanced automations, AI content tools.
- Popups, Facebook integration, live chat.
Pricing: $30 (1K), $50 (5K), up to $440 (100K).
Enterprise Plan
Custom quotes for 100K+ subscribers. Includes dedicated IP, manager, advanced design tools.
| Subscribers | Free | Growing Business | Advanced |
|---|---|---|---|
| 500 | $0 | $10/mo | $20/mo |
| 1,000 | N/A | $15/mo | $30/mo |
| 5,000 | N/A | $39/mo | $50/mo |
| 10,000 | N/A | $73/mo | $110/mo |
| 50,000 | N/A | $289/mo | $340/mo |
| 100,000 | N/A | N/A | $440/mo |
Comparison Criteria: How to Pick the Right Plan
Evaluate based on these factors:
- Subscriber count: Free caps at 500; upgrade when exceeding limits.
- Features needed: Growing for basics; Advanced for AI, custom code, multi-user teams.
- Support level: Email (all plans); live chat (Advanced+).
- Send volume: Unlimited on paid—key for frequent campaigns.
- Budget vs. value: Cheaper than rivals for similar tools; annual discounts apply.
- Trial: 14-day full access on paid plans.
Competitor Pricing Comparison
MailerLite’s Growing Business undercuts most alternatives for mid-tier lists. Here’s a snapshot (monthly, annual billing):
| Subscribers | MailerLite Growing | Mailchimp Standard | Brevo Starter | GetResponse Marketing |
|---|---|---|---|---|
| 2,000 | $25 | $60 | $29* | $29 |
| 5,000 | $39 | $100 | $29* | $54 |
| 10,000 | $73 | $135 | $39* | $79 |
| 25,000 | $159 | $310 | $69* | $174 |
| 50,000 | $289 | $450 | $239* | $299 |
*Brevo: Unlimited contacts, priced on sends (4x contacts assumed).
MailerLite wins on cost for 5K+ lists with full features.
Recommendations by Business Size
- Solos/freelancers (under 1K subs): Start free, upgrade to Growing Business for unlimited sends.
- Small teams (1K-10K subs): Growing Business—affordable scaling with team access.
- Agencies/SMBs (10K+ subs): Advanced for pro tools like AI and integrations.
- Enterprises: Custom plan for high-volume needs.
Always run the 14-day trial to test fit.
Final Verdict
MailerLite pricing stands out for transparency and value—cheaper than Mailchimp or GetResponse without skimping on essentials. Go Growing Business for most users; it’s the sweet spot. Sign up free today to verify.
FAQ
Does MailerLite offer a free trial?
Yes, 14 days on paid plans with full features.
How does billing work?
Monthly or annual (saves 10-20%). Charged by active subscribers only.
Can I downgrade or upgrade?
Yes, anytime. Proration applies.
What if I exceed subscribers?
Auto-upgrades or pause sends until adjusted.
Is there a money-back guarantee?
30-day refund on annual plans.
How to get enterprise pricing?
Contact sales for 100K+ lists.
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Pricing
Need a quick shortlist? Compare top email tools by pricing, fit, and free plan.