Need a quick shortlist? Compare top email tools by pricing, fit, and free plan.
Email Marketing Pricing Comparison
Choosing the right email marketing platform hinges on pricing that scales with your business. Costs vary by subscriber count, send volume, and features like automation or SMS. This guide compares top providers to help B2B teams find cost-effective options without sacrificing performance.
Key Comparison Criteria
Focus on these factors for apples-to-apples evaluation:
- Subscriber Limits: Plans tiered by contacts (e.g., 500–250k+).
- Monthly Pricing: Billed annually for discounts; watch for overages.
- Free Tiers: Basic access for testing low volumes.
- Feature Unlock: Automation, A/B testing, or analytics at higher tiers.
- Scalability: Enterprise plans with dedicated support or API access.
- Hidden Costs: Setup fees, add-ons for SMS/landing pages.
Pricing Comparison Table
| Platform | Free Plan | Starter (~1k Contacts) | Pro (~10k Contacts) | Enterprise (100k+) | Key Notes |
|---|---|---|---|---|---|
| ActiveCampaign | No | $29/mo | $149/mo | $259+/mo | Automation-heavy; CRM included. |
| MailerLite | 1k contacts, 12k emails/mo | $10/mo | $20/mo | $60+/mo | Affordable; unlimited emails. |
| Brevo | 300 emails/day | $25/mo | $65/mo | Custom | SMS add-on cheap; transactional focus. |
| Moosend | No | $9/mo | $54/mo | $549+/mo | Ecommerce automation strong. |
| GetResponse | No | $19/mo | $59/mo | $1,199+/mo | Webinars/LPs included higher up. |
| Omnisend | 250 contacts, 500 emails/mo | $16/mo | $59/mo | $142+/mo | Shopify native; omnichannel. |
| Klaviyo | 250 contacts, 500 emails/mo | $20/mo (500 contacts) | $60/mo (1.5k) | $700+/mo | Ecommerce ROI tracking excels. |
| Benchmark | 250 contacts, 3.3k emails/mo | $13/mo | $80/mo | Custom | Drag-drop editor; image library. |
| AWeber | No | $19/mo | $49/mo | Custom | Legacy reliability; tagging. |
Pricing as of 2026; annual billing. Check sites for updates.
Recommendations
- Budget Pick (Under $20/mo): MailerLite or Moosend for startups with 1–5k contacts needing basics.
- Best Value Automation: ActiveCampaign balances features and cost for mid-size teams.
- Ecommerce Focus: Omnisend or Klaviyo; pay-per-results model shines at scale.
- High Volume: Brevo for unlimited sends without subscriber caps.
- All-in-One: GetResponse if you need webinars or funnels bundled.
Test free trials to match your workflow.
Final Verdict
MailerLite wins for sheer affordability without limits on emails sent. ActiveCampaign edges out for B2B depth. Avoid free-only traps—invest in paid tiers for deliverability and growth. Prioritize platforms with transparent scaling to dodge surprise bills.
FAQ
What’s the average email marketing cost?
$10–$100/mo for small teams; $500+ for enterprises.
Do free plans suffice for businesses?
Rarely—limited sends hurt growth. Use for pilots only.
How does pricing scale with lists?
Most charge per contact tier; overages add 20–50% fees.
Any Mailchimp alternatives under $10?
Yes, MailerLite and Moosend beat it on value.
Enterprise custom pricing worth it?
For 50k+ lists, yes—negotiate support and integrations.
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- Thinkific Review: Top Online Course Platform for Email Marketers?
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Pricing
Need a quick shortlist? Compare top email tools by pricing, fit, and free plan.