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Best Bronto Alternatives: ESP Selection Guide for Email Marketing

Bronto, a popular eCommerce-focused email platform, reached end-of-life in 2021 after its acquisition by NetSuite. Users now need robust ESP replacements that handle high-volume sends, automations, and store integrations.

This guide compares top alternatives based on real-world B2B needs. We prioritize platforms with strong deliverability, scalability, and eCommerce tools to match Bronto’s strengths.

Key Comparison Criteria

Select an ESP by evaluating these factors:

  • eCommerce Integrations: Seamless sync with Shopify, Magento, BigCommerce for abandoned cart flows and product recommendations.
  • Automation Capabilities: Advanced workflows, behavioral triggers, and A/B testing.
  • Pricing Model: Contact-based or revenue-based tiers; watch for hidden fees on high volumes.
  • Deliverability & Compliance: IP reputation, inbox placement rates, GDPR/CCPA support.
  • Support & Scalability: 24/7 help, API access, enterprise features like dedicated IPs.
  • Ease of Use: Drag-and-drop builders vs. code-heavy setups.

Top Bronto Alternatives Compared

We evaluated 6 leading ESPs for mid-to-large eCommerce businesses. Here’s a side-by-side:

PlatformStarting Price (per 10K contacts)eCommerce IntegrationsAutomation DepthDeliverability ScoreBest For
Klaviyo$0 (free tier), $60/moShopify, BigCommerce, WooAdvanced (flows, segments)98%Shopify stores
Omnisend$16/moShopify, MagentoHigh (OMS sync)95%Omnichannel retail
ActiveCampaign$49/moShopify, custom APIExpert (CRM tie-in)96%Automation pros
Brevo$25/moShopify, WooSolid (SMS add-on)94%Budget scalability
Moosend$9/moShopify, BigCommerceGood (RFM scoring)93%SMB growth
GetResponse$19/moCustom integrationsModerate (webinars)92%Webinar funnels

Data based on 2026 benchmarks; scores from independent tests like Mail-Tester.

Platform Recommendations

For High-Volume eCommerce: Klaviyo

  • Revenue-based pricing scales with sales.
  • Native Shopify app for real-time data pulls.
  • Drawback: Steeper learning curve.

For Omnichannel Retail: Omnisend

  • Free SMS/popups included.
  • Magento expertise shines.
  • Ideal if pushing beyond email.

For CRM-Integrated Workflows: ActiveCampaign

  • Deep personalization via site tracking.
  • Affordable for teams needing sales automation.
  • Less eCommerce-specific than Klaviyo.

Budget-Friendly Scalers: Brevo or Moosend

  • Brevo excels in transactional emails.
  • Moosend offers unlimited sends on higher plans.

Test via free trials: Import Bronto data to check migration ease.

Final Verdict

Klaviyo wins overall for Bronto migrants—its eCommerce focus, top deliverability, and Shopify dominance replicate Bronto’s edge without the legacy baggage. Switch to Omnisend for broader channels or ActiveCampaign for CRM depth. Avoid if your volume exceeds 1M sends/month without custom quotes.

Prioritize a 30-day trial matching your store platform.

FAQ

What caused Bronto’s shutdown?

NetSuite discontinued it post-2019 acquisition to streamline offerings, forcing users to migrate by mid-2021.

Can I migrate Bronto lists easily?

Yes—most alternatives support CSV imports or API pulls. Klaviyo and Omnisend have dedicated Bronto migration guides.

Which is cheapest for 50K contacts?

Moosend at ~$49/mo or Brevo at $65/mo, both with unlimited emails.

Do these support AMP emails?

Klaviyo and ActiveCampaign do; others via custom HTML.

How to pick based on my platform?

Shopify users: Klaviyo/Omnisend. Magento: Omnisend. Custom: ActiveCampaign.

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Published: | Updated: | Category: email marketing