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Brevo Pricing Guide: Plans, Costs, and Value for Email Marketers

Brevo delivers scalable email marketing with CRM tools. Its pricing stands out by charging for emails sent monthly, not subscriber count. This keeps costs low for lists of any size.

Four tiers suit beginners to enterprises: Free, Starter, Business, and Enterprise. Annual billing saves 10%. Expect send limits from 9,000 emails/month free up to millions on higher plans.

Key Factors in Brevo Pricing

Brevo bases costs on monthly email volume. Features unlock progressively: basic automation on Free/Starter, advanced testing and support on Business+.

  • Volume tiers: Scale from 5K to 1M+ emails/month.
  • Contacts: Unlimited on all plans (Free caps at 100K).
  • Add-ons: Branding removal ($12/month), dedicated IP, extra channels like SMS.
  • Free tier: 300 emails/day forever, no credit card needed.

No per-contact fees make it ideal for growing audiences versus tools like Mailchimp.

Brevo Plans Compared

Monthly EmailsFreeStarterBusiness
Up to 9K (300/day)$0--
5K-20K-$9-$25$18-$50
20K-40K-$25-$35$50-$75
40K-100K-$35-$65$75-$115
100K-250K--$115-$215
250K-500K--$215-$360
500K+--Custom

Prices monthly; annual 10% off. Enterprise custom.

Free Plan
Unlimited contacts to 100K. Includes templates, drag-and-drop builder, segmentation, basic automation (up to 2K contacts), forms, and reports. Brevo branding remains.

Starter Plan
Lifts send limits to 5K+. Adds transactional emails, shared inbox, personalization. No daily cap. Great for newsletters on budgets under $70/month.

Business Plan
Full automation, A/B tests, landing pages, Facebook integration, advanced analytics, priority support. Scales to 1M emails for $360+.

Enterprise Plan
Custom security, SLAs, multi-user, dedicated manager, API depth. For high-volume teams.

Brevo vs Competitors: Cost Breakdown

Compare Starter/Business on assumed 4 emails/contact/month:

ContactsBrevo StarterMailerLiteMoosendGetResponse
500$9$10$9$19
1.5K$17$25$24$29
2K$29$25$24$29
5K$29$39$48$54
10K$39$73$88$79

Brevo wins on volume flexibility and unlimited lists.

Plan Recommendations

  • Solopreneurs/small lists: Free for testing; Starter ($9+) for consistent sends.
  • Growing SMBs (5K-100K emails): Business for automation and insights.
  • Agencies/enterprises: Custom tier for compliance and scale.
  • Switch anytime; overages billed extra.

Final Verdict

Brevo offers top value for email volume-driven needs. Free plan beats most rivals; paid tiers stay affordable up to 500K sends. Choose based on sends, not list size—ideal for B2B scaling without surprises.

FAQ

Is Brevo pricing per contact?
No, it’s per emails sent monthly. Unlimited contacts on all plans.

What’s the Brevo free plan limit?
300 emails/day (9K/month), up to 100K contacts, core features included.

Does Brevo have annual discounts?
Yes, 10% off yearly commitments.

Can I upgrade Brevo plans mid-cycle?
Yes, prorate instantly; no long-term lock-in.

How does Brevo handle high-volume sends?
Business up to 1M; Enterprise unlimited with dedicated resources.

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Published: | Updated: | Category: email marketing

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