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ActiveCampaign Pricing 2026: Complete Breakdown for Email Marketers
ActiveCampaign delivers powerful email automation, CRM tools, and marketing features to over 180,000 businesses. Its pricing scales with contact lists and capabilities, but tiers can confuse beginners.
This guide breaks down all plans—Starter, Plus, Professional, and Enterprise—including exact costs, send limits, and feature gaps. We focus on monthly billed-monthly rates for easy comparisons (annual billing saves 20%).
New users get a 14-day free trial with Pro-level access, 100 contacts, 1 user, and 100 emails. Non-profits qualify for an extra 20% discount.
ActiveCampaign Plans Comparison Table
| Feature | Starter | Plus | Professional | Enterprise |
|---|---|---|---|---|
| Starting Price (1K contacts, monthly) | $19 | $59 | $99 | $179 |
| Max Contacts | Up to 10K | Up to 50K+ | Up to 50K+ | Custom (50K+) |
| Email Send Limit | 10x contacts | 10x contacts | 12x contacts | 15x contacts |
| Users Included | 1 | 1 | 3 | 5+ |
| Drag-and-Drop Editor | Yes | Yes | Yes | Yes |
| Basic Automations | Yes (5 triggers/actions) | Yes (unlimited) | Yes (unlimited) | Yes (unlimited) |
| Landing Pages | No | Yes | Yes | Yes |
| AI Tools | No | Yes | Yes | Yes |
| Advanced Segmentation | Basic | Basic | Advanced | Premium |
| A/B Testing | Emails only | Emails only | Emails + automations | Emails + automations |
| Reporting | Basic | Basic | Advanced | Premium |
| Support Level | Email/Chat | Email/Chat | Priority | Priority |
*Prices scale by contact volume; see tiers below. Annual plans reduce costs by 20%. Transactional emails via Postmark start at $15 for 10K sends.
Pricing Tiers by Contact Volume
Costs rise with list size. No setup fees; free onboarding, templates, and training included.
Starter Tiers (Basic emails + simple automations)
- 1,000 contacts: $19/mo
- 2,500: $49/mo
- 5,000: $99/mo
- 7,500: $139/mo
- 10,000: $189/mo
Plus Tiers (Adds landing pages, site messages, AI)
- 1,000: $59/mo
- 2,500: $119/mo
- 5,000: $179/mo
- 10,000: $239/mo
- 25,000: $489/mo
- 50,000: $759/mo
Professional Tiers (Automation A/B, attribution tracking)
- 1,000: $99/mo
- 2,500: $189/mo
- 5,000: $259/mo
- 10,000: $469/mo
- 25,000: $789/mo
- 50,000: $1,209/mo
Enterprise Tiers (SSO, custom objects)
- 1,000: $179/mo
- 2,500: $319/mo
- 5,000: $469/mo
- 10,000: $739/mo
- 25,000: $1,099/mo
- 50,000: $1,459/mo
Over 50K contacts? Request custom quotes.
Comparison Criteria: How to Pick Your Plan
Evaluate based on these factors:
- Contact List Size: Starter caps at 10K affordably; scale to Plus/Pro for larger lists.
- Team Size: Solo? Starter/Plus. Teams of 3+? Pro or higher.
- Automation Needs: Basic sequences? Starter. Complex with AI/conditions? Plus+.
- Advanced Tools: Need attribution, premium reports, or SSO? Pro/Enterprise.
- Send Volume: Check 10-15x limits against your campaigns.
- Budget: Most SMBs fit $19–$500/mo; factor 20% annual savings.
Test via free trial to confirm fit.
Recommendations by Business Type
- Solopreneurs/Small Lists (<5K): Starter ($19–$99). Covers emails, basic automations, CRM.
- Growing Teams (5K–25K contacts): Plus ($179–$489). Unlocks landing pages, AI, better segmentation.
- Marketing Agencies: Professional ($259+). A/B automations, tracking for clients.
- Large Enterprises: Enterprise ($469+). Custom scalability, top-tier support.
Always annual bill for savings; trial first.
Final Verdict
ActiveCampaign offers strong value for automation-heavy email marketing, starting at just $19/mo. Plus strikes the best balance for most B2B users—advanced features without Pro/Enterprise premiums. Avoid Starter if you need landing pages or AI. Compare with rivals like Klaviyo for high-volume needs, but ActiveCampaign wins on CRM integration.
FAQ
How much does ActiveCampaign cost per month?
Ranges from $19 (Starter, 1K contacts) to $1,459+ (Enterprise, 50K). Scales by contacts and plan.
Is there a free trial for ActiveCampaign?
Yes, 14 days with Pro features, 100 contacts, and 100 emails.
What email send limits does ActiveCampaign have?
10x contacts for Starter/Plus, 12x for Pro, 15x for Enterprise.
Does ActiveCampaign offer annual discounts?
20% off monthly rates; extra 20% for non-profits.
Which ActiveCampaign plan is best for beginners?
Starter for simple email campaigns under 10K contacts.
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Pricing
Need a quick shortlist? Compare top email tools by pricing, fit, and free plan.